a detail or the new logo
Paris luxury rentals - Logo redesign
5 commenti
Pubblicato il 18 06 2008
Logo redesign for a luxury apartment rental service based in Paris
For Paris Luxury Rentals, a luxury apartmente rental service, I was asked for a logo redesign.
Ok, creating logo is one of the most diffucult part in my job: you can’t play with a of lot of element like on a web page and balance is critical in this kind of stuff.
The brief only stated to focus on the idea of luxury...no idea about what they want to concentrate: what about apartment?And Paris?
So… i had 3 instruments to clarify this concept: fonts, palette and eventually introducing one or more objet on the stage.
At the beginning, i used the tour eiffel as a type for the letter “A” in paris, but the overall look of the logo was way too modern due to the absence of serif fonts.
This is my second try :I refused to introduce some serif font, but focused just on the palette and some decoration.
The palette is take from the luxury domain (think of: alchool, champagne, leather goods, fashion...), while using a box around the logo and a the font made this proposal different from some web 2.0 logo you can find around the web.
I’m quite unhappy with the layout of the “luxury apartment” part: i have still to find some balance there :(
Looks really simple but at the same time very stylish. Ornament at the very top and bottom make the text look luxury. Balanced was found ;)
Dest Posted on: 2009 07 13
I love the design! It is simple yet sophisticated. It reminds me of things I see on the streets of Europe.
Dylan Posted on: 2009 07 26
thank you :)
Alessandro Posted on: 2009 08 26
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RRT Posted on: 2010 08 24
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harne Posted on: 2010 09 01
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